First and foremost , the project is in collaboration with the Artists' Estate, which includes due transfer of Copyright for these work to the project. We start from a set of around 50 'Avatars' - which are art works that the artist created around the time period 1948-1951.
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Modernism is crucial and important for collectible-grade art, and this principle extends to art in the digital format. This is what shapes our approach and sets us apart. Notably, this endeavor is poised to be India's first serious modern art profile-picture project made using AI.
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In the quest of identifying the most important new technologies transforming the art world and creative processes - we focus on artificial intelligence (AI) and non-fungible tokens (NFTs) in particular. It is essential to understand how artists are weaving in technology into their practice while various art galleries and museums rewrite the rules of an exhibit. It is further important to analyse and gauge the potential of the blockchain as a suitable ecosystem in commercial art.
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