The design elements chosen for Prinseps relies heavily on the genesis of its name. The design is heavily inspired by antiquities and by the Brahmi script.
James Prinsep (one of the inspirations for our name) played a pivotal role in deciphering the Brahmi script, found carved in stones across India and Sri Lanka. Mr. Prinsep's role was also instrumental in identifying the Ashokan edicts. It is only natural that we rely on Brahmi as a source of inspiration. 'Prinseps' written in Brahmi would thus look:
Our icon uses the two Brahmi 'P's, one inverted, creating a symbol of trust and mutual guidance.
And similarly for the footer.
The colour schemes for Prinseps were heavily inspired by those seen in antiquities! The archeological and historical component adds a strong personality to the brand and can be used as a theme within the Prinseps Identity, e.g., the Ashoka Pillar showed below:
Various colours have been extracted from the pillar and will be used as secondary colours throughout the brand.
Lastly, any brand with a strong identity will always feature graphic elements within the digital and print material. This is implemented at the designer's discretion.