The design elements chosen for Prinseps relies heavily on the genesis of its name. The design is heavily inspired by the history surrounding the name, by antiquities, and by the Brahmi script.
James Prinsep played a pivotal role in deciphering the Brahmi script which was carved in stones across India and Sri Lanka. Mr. Prinsep's role was also instrumental in identifying the Ashokan edicts. It is only natural that we rely on Brahmi as a source of inspiration. 'Prinseps' written in Brahmi would thus look:
With the two Brahmi 'P's, one inverted, creating a sol of trust and mutual guidance. And similarly for the footer.
The colour schemes for Prinseps were heavily inspired by colours seen in antiquities! The archeological and historical component adds a strong personality to the brand and can be used as a theme within the Prinseps Identity, e.g the Ashoka Pillar showed below:
Various colours have been extracted from the pillar and will be used as secondary colours throughout the brand.
Lastly, any brand with a strong identity will always feature graphic elements within the digital and print material. These have been implemented at the designer's discretion.